Short Answer
The communications vehicle that is inexpensive, that effectively segments the customers, but is not very long lasting is
radio.
direct mail.
newspaper.
television.
magazines.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q11: How do wholesalers differ from agents/brokers? Explain
Q76: Jim Bradley represents several producers and is
Q77: Brian works at the local grocery store.
Q78: The use of the telephone to sell
Q80: ValueNet Corporation sells electronic learning devices, consumer
Q82: Department stores, supermarkets, and specialty stores are
Q83: Odd-even pricing involves<br>setting a limited number of
Q84: Riverdale Inc. is a multiplatform retailer that
Q85: Which promotional strategy appeals directly to the
Q86: Why would a business firm want to