Eight Women,with Children Within the Age Range of 3 to 7

Multiple Choice

Eight women,with children within the age range of 3 to 7 years,participated in a panel discussion conducted by the marketing department of Ecospace Beach Resorts,based in California.The facilitator asked the women what amenities they wanted in a resort when they go on a vacation.They were also asked to discuss which facilities made a resort more convenient for people with young children.In this example,Ecospace Beach Resorts uses which of the following methods?

A) survey
B) ethnographic research study
C) focus group
D) process data collection
E) neuromarketing study