Multiple Choice
Which of the following statements is true of a brand extension strategy?
A) Brand extension cuts the costs and risks of introducing new products.
B) It is used by firms that have a weak brand name.
C) It is a strategy used by start-up firms.
D) It refers to developing items to fill gaps in the market.
E) Brand extension refers to creating variations of a product.
Correct Answer:
Verified
Correct Answer:
Verified
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