True/False
Publicity works and if often used only if the media finds the information interesting or newsworthy.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q2: Payola Promotions has offered to give Lisa
Q3: Personal selling involves more than presenting the
Q115: One fact that marketers must keep in
Q172: Integrated marketing communication combines all the promotional
Q198: When a manufacturer advertises to wholesalers and
Q220: After adopting integrated marketing communication, Madison Furniture
Q224: Integrated marketing communication simplifies the marketing process
Q262: While testimonials effectively promote products to new
Q267: Bonnie faces the challenge of developing the
Q456: Indiana Processing promotes its services through Mechanical