The Hispanic and Asian Populations in the U

Multiple Choice

The Hispanic and Asian populations in the U.S.are growing rapidly.To effectively reach these groups marketers should:

A) maintain a consistent approach for all consumers regardless of differences in national origin.
B) use advertising as a way of integrating immigrants into the U.S.culture.
C) develop custom-designed promotions for all viable market opportunities.
D) avoid using newspapers and radio advertising and concentrate instead on television and the Internet.