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Jackson Is Considering Launching a New Product Which It Believes

Question 5

Multiple Choice

Jackson is considering launching a new product which it believes has an 80% probability of success. The company, however, is considering undertaking an advertising campaign at a cost of £40,000 which would increase the probability of success to 90%. If successful the product would generate income of £840,000 otherwise £294,000 would be received.
What will be the expected loss or gain from obtaining the additional information?


A) a loss of £40,000
B) a gain of £14,600
C) a gain of £54,600
D) None of the above

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