Question 1

"Tactics" is a term used to describe

Accepted Answer

A)   specific milestones along the way toward achieving goals
B)   generalized statements of what you want your campaign to achieve
C)   specific actions that make up the implementation phase of your campaign
D)   the first step of the public relations process
E)   the last step of the public relations process C

Question 2

Primary research includes which of the following?

Accepted Answer

A)   research you obtain directly from the source
B)   research you find in the library
C)   research you find at Internet sources
D)   research you find in a textbook
E)   all of the above A

Question 3

While the acronym "P.I.E." is used to describe the updated, three-step model described in the textbook, the acronym used to describe the older traditional four-step public relations process is

Accepted Answer

A)   F.I.R.E.
B)   R.O.S.E.
C)   N.E.W.S.
D)   S.T.A.R.
E)   R.A.C.E. E

Question 4

In addition to conducting research during the "planning" stage of the public relations process, at which other stage of the process are you most likely to conduct research?

Accepted Answer

A)   implementation
B)   evaluation
C)   you never do research again

Question 5

In what context did the textbook use the analogies of the "conga line" and "square dance"?

Accepted Answer

A)   to describe the two ways in which public relations is used in dance instruction
B)   to help explain the difference between advertising and public relations
C)   to describe the history of public relations and how it evolved over the years
D)   to explain the difference between linear and dynamic models of public relations

Exam 2: An Overview of the Public Relations Process

"Tactics" is a term used to describe

Primary research includes which of the following?

While the acronym "P.I.E." is used to describe the updated, three-step model described in the textbook, the acronym used to describe the older traditional four-step public relations process is

In addition to conducting research during the "planning" stage of the public relations process, at which other stage of the process are you most likely to conduct research?

In what context did the textbook use the analogies of the "conga line" and "square dance"?