Compared with More Traditional Media Such as Newspapers and Television

Multiple Choice

Compared with more traditional media such as newspapers and television, to what what degree can the effectiveness of Internet-based communication tactics be measured?

A) the effectiveness of Internet-based communication can be measured more easily and accurately than that of traditional media
B) measuring the effectiveness of Internet-based communication is more difficult and less accurate as compared to traditional media)
C) there is little difference between the two in terms of measurability