The Marketing Planning Process Refers To

Multiple Choice

The marketing planning process refers to:

A) the annual planning process for a particular product, brand, or market.
B) a set of steps that a marketer has to adopt to survive in an existing market.
C) the combination of elements that a marketer will use to promote a product.
D) a planned mix of the controllable elements of a product's marketing plan.
E) a set of steps that a marketer goes through when developing a marketing plan.