Market Positioning Is the Process Of

Multiple Choice

Market positioning is the process of:

A) attempting to change the identity of competing products in the collective minds of the target market.
B) defining the marketing mix variables to give target customers a distinct and desirable understanding of what the product represents.
C) evaluating the attractiveness of various segments and then deciding which to pursue as a market.
D) dividing the market into distinct groups of customers where each individual group has similar needs, wants, or characteristics.
E) attempting to continually engage customers with one another or with a company or a brand.