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The Growth Rate of the Soft-Drink Industry in the Canada

Question 89

Multiple Choice

The growth rate of the soft-drink industry in the Canada has been low for a few years now.Which of the following terms, according to the BCG portfolio analysis, can be used to refer to the brand that has the highest market share in this industry?


A) question mark
B) star
C) dog
D) champion
E) cash cow

Correct Answer:

verifed

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