Apple Computers Has Created an Image in the Minds of Consumers

Multiple Choice

Apple Computers has created an image in the minds of consumers of a company that creates high-quality products.This image helps its customers identify Apple's products as more desirable than competing products.Which of the following terms refers to the process of creating a distinct and desirable understanding in the minds of consumers of what the product represents?

A) market optimization
B) market segmentation
C) target marketing
D) market positioning
E) perceptual marketing