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    Marketing Study Set 18
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    Exam 2: Analyzing the Marketing Environment
  5. Question
    Setting a Company's Goals and Establishing the Business Portfolio Is
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Setting a Company's Goals and Establishing the Business Portfolio Is

Question 113

Question 113

Multiple Choice

Setting a company's goals and establishing the business portfolio is an example of planning.


A) divisional
B) marketing
C) corporate
D) SBU level
E) functional

Correct Answer:

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