Question 1

Demographics provide an easily understood "snapshot" of the typical consumer in a specific target market.

Accepted Answer

A) True 
 B)False

Question 2

Joe is 65.He is highly individualistic and invests in health and wellness education and products.He loves vanity products and services that help him maintain his youth.Joe belongs to the category of:

Accepted Answer

A) gen X. 
B) gen Y. 
C) tweens. 
D) baby boomers. 
E) seniors.

Question 3

A coffee shop chain opens across the street from a locally-owned coffee shop.The base expenses for coffee and pastries are similar.However, the chain has corporate backing for support and therefore makes a decision to radically lower prices.Thus, it succeeds in attracting customers to its facility and eventually drives the competition out of business.This is an example of:

Accepted Answer

A) price fixing. 
B) price discrimination. 
C) predatory pricing. 
D) referral selling. 
E) resale price maintenance.

Question 4

A software company released its web browser for free.As a result, other software companies were forced to release their own web browser for free in order to stay in the market.This is an example of:

Accepted Answer

A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling.

Question 5

The latest trend of promoting low-calorie, high-nutrition organic products is a(n):

Accepted Answer

A) social trend. 
B) legal trend. 
C) political trend. 
D) cultural trend. 
E) economic trend.

Question 6

Car manufacturers are keenly aware of announced cuts or increases in rivals' production volume, sales, and sales incentives (e.g., rebates and low interest rates on financing).They use this information to plan their own marketing, pricing, and production strategies.This is an example of:

Accepted Answer

A) SWOT analysis. 
B) marketing analysis. 
C) location intelligence. 
D) trend analysis. 
E) competitive intelligence.

Question 7

Describe the negative and positive consequences for Canadian marketers of the rapid increase in the exchange rate between the currencies of Canada and the United States.

Accepted Answer

The answer of Describe the negative and positive consequences for...

Question 8

Mary, Jane, and Brad were all born after World War II.They are individualistic.Leisure time is a high priority for them.They have an obsession with maintaining their youth and they love rock 'n' roll.These characteristics are shared by many people who belong to that particular era.This is an example of:

Accepted Answer

A) generational cohort. 
B) generational gap. 
C) generationism. 
D) intergenerationality. 
E) generational accounting.

Question 9

The fact that many of today's commercials for children's gear now include Dad interacting with the kids and being involved in purchase decisions reflects:

Accepted Answer

A) that men earn more money than women. 
B) the increasing clarity of gender roles. 
C) the importance that marketers are giving to changing gender roles. 
D) that higher levels of education lead to better jobs and higher incomes. 
E) the change in the gender composition of a country.

Question 10

Which of the following holds true for the term gen X?

Accepted Answer

A) Generational cohort of people between the ages of 13 and 32 and the biggest cohort since the original postwar baby boom 
B) Generational cohort of people born after World War II who are between the ages of 48 and
66 
C) Generational cohort consisting of people aged 65 and older 
D) Generational cohort of people who are not quite teenagers but are not young children either
(ages 9 to 12) 
E) Generational cohort of people between the ages of 36 and 47

Question 11

Which of the following is also referred to as the first generation of "latchkey kids"?

Accepted Answer

A) tweens 
B) generation Y 
C) generation X 
D) baby boomers 
E) seniors

Question 12

Some marketers have responded to the challenge of getting consumers' attention by moving some of their advertising expenditures from TV and print media to instant messaging and Internet-based reviews and ads.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following trends have increased the difficulty that marketers face when they try to grab the attention of consumers?

Accepted Answer

A) Canadians have more time for leisure and to spend with family. 
B) The attention of multitasking consumers is divided. 
C) Consumers must choose what shows they want to watch from fewer programs. 
D) Kids prefer to spend more time on physical sports than electronic gadgets. 
E) Expanding minority groups do not understand the English language.

Question 14

Explain the concept of competitive intelligence.

Accepted Answer

The answer of Explain the concept of competitive intelligence....

Question 15

Describe the trends that have increased the difficulty that marketers face when trying to gain the attention of consumers.

Accepted Answer

The answer of Describe the trends that have increased the...

Question 16

Which of the following holds true for the impact of government regulations on marketers?

Accepted Answer

A) It drastically lessens the opportunity for marketers to sell more of their products. 
B) It creates an uneven playing field for competition. 
C) It contributes to the creation of legal irregularities in the market. 
D) It increases the cost of compliance. 
E) It promotes inflationary tendencies.

Question 17

The changes in the value of a country's currency relative to the currency of another country that can influence consumer spending is called:

Accepted Answer

A) deflation. 
B) foreign currency fluctuation. 
C) inflation. 
D) recession. 
E) shoe leather cost.

Question 18

Describe the traits that baby boomers share.

Accepted Answer

The answer of Describe the traits that baby boomers share....

Question 19

A hotel introduces eco-rooms that have energy-efficient mini-bars, organic bed linen, and napkins made of recycled papers.The rooms are fitted with CFLs or LEDs to conserve energy.This is an example of:

Accepted Answer

A) a green bin. 
B) green washing. 
C) green marketing. 
D) pink washing. 
E) a carbon credit.

Question 20

In a recession, spending by both businesses and consumers is greatly increased.

Accepted Answer

A) True 
 B)False

Exam 3: Understanding the Marketplace Consumer Behaviour

Demographics provide an easily understood "snapshot" of the typical consumer in a specific target market.

Joe is 65.He is highly individualistic and invests in health and wellness education and products.He loves vanity products and services that help him maintain his youth.Joe belongs to the category of:

A software company released its web browser for free.As a result, other software companies were forced to release their own web browser for free in order to stay in the market.This is an example of:

The latest trend of promoting low-calorie, high-nutrition organic products is a(n) :

Car manufacturers are keenly aware of announced cuts or increases in rivals' production volume, sales, and sales incentives (e.g., rebates and low interest rates on financing) .They use this information to plan their own marketing, pricing, and production strategies.This is an example of:

Describe the negative and positive consequences for Canadian marketers of the rapid increase in the exchange rate between the currencies of Canada and the United States.

The fact that many of today's commercials for children's gear now include Dad interacting with the kids and being involved in purchase decisions reflects:

Which of the following holds true for the term gen X?

Which of the following is also referred to as the first generation of "latchkey kids"?

Some marketers have responded to the challenge of getting consumers' attention by moving some of their advertising expenditures from TV and print media to instant messaging and Internet-based reviews and ads.

Which of the following trends have increased the difficulty that marketers face when they try to grab the attention of consumers?

Explain the concept of competitive intelligence.

Describe the trends that have increased the difficulty that marketers face when trying to gain the attention of consumers.

Which of the following holds true for the impact of government regulations on marketers?

The changes in the value of a country's currency relative to the currency of another country that can influence consumer spending is called:

Describe the traits that baby boomers share.

A hotel introduces eco-rooms that have energy-efficient mini-bars, organic bed linen, and napkins made of recycled papers.The rooms are fitted with CFLs or LEDs to conserve energy.This is an example of:

In a recession, spending by both businesses and consumers is greatly increased.