Multiple Choice
Which of the following holds true for the term social risk?
A) It is the risk which involves the fears that consumers suffer when they worry others might not regard their purchases positively.
B) It is the risk which involves the perceived danger inherent in a poorly performing product or service.
C) It is the risk associated with the fear of an actual harm should the product not perform properly.
D) It is the risk which includes the initial cost of the purchase, as well as the costs of using the item or service.
E) It is the risk associated with the way people will feel if the product or service does not
Convey the right image.
Correct Answer:

Verified
Correct Answer:
Verified
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