Multiple Choice
A hockey equipment manufacturing company is endorsed by NHL superstars.Therefore, ice hockey fans tend to buy hockey equipment from this company.This is an example of:
A) the affective component of attitude.
B) the cognitive component of attitude.
C) the behavioural component of attitude.
D) a reference group.
E) negative word of mouth.
Correct Answer:
Verified
Correct Answer:
Verified
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