Tom Wants to Buy a New Bike

Multiple Choice

Tom wants to buy a new bike.He considers several factors, such as mileage, style, and price.Tom finds the perfect bike, but it is priced quite high.Although the mileage is superb, Tom rejects the bike because it is priced higher than what he is willing to pay.This is an example of:

A) compensatory decision rule.
B) postpurchase dissonance.
C) determinant attribute.
D) decision heuristics.
E) noncompensatory decision rule.