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A Company That Deals in Sprays, Creams, and Perfumes Uses

Question 83

Multiple Choice

A company that deals in sprays, creams, and perfumes uses promotional coupons to entice people to buy and try its product.This is an example of:


A) differentiated segmentation.
B) behavioural segmentation.
C) geodemographic segmentation.
D) undifferentiated segmentation.
E) concentrated segmentation.

Correct Answer:

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