Magas Is a Business Information Service Provider That Helps Companies

Multiple Choice

Magas is a business information service provider that helps companies by dividing the consumer market into different consumer segments.One such segment consists of neighbourhoods that are populated by super-rich families.People in this segment are more likely to take cruise ship vacations and store money in offshore banks.This is an example of:

A) differentiated segmentation.
B) behavioural segmentation.
C) geodemographic segmentation.
D) undifferentiated segmentation.
E) concentrated segmentation.