A Toothpaste Manufacturing Company Segments Its Target Population Based on the Four

Multiple Choice

A toothpaste manufacturing company segments its target population based on the four characteristics that it believes a customer requires: economic worth, medicinal value, cosmetic use, and taste.This is an example of:

A) geographic segmentation.
B) benefit segmentation.
C) demographic segmentation.
D) loyalty segmentation.
E) psychographic segmentation.