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Kooky Is a Company That Sells Clothes

Question 36

Multiple Choice

Kooky is a company that sells clothes.It has three different retail store formats to serve the varied needs of diverse fashion segments.This is an example of:


A) differentiated segmentation.
B) behavioural segmentation.
C) geodemographic segmentation.
D) undifferentiated segmentation.
E) concentrated segmentation.

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