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    Marketing Study Set 18
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    Exam 7: Value Creation Developing New Products
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    The Company First Promoted the New Model as a Super
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The Company First Promoted the New Model as a Super

Question 35

Question 35

Multiple Choice

The company first promoted the new model as a super luxury car for the premium segment.This is called:


A) brand repositioning.
B) positioning.
C) perceptual mapping.
D) mass marketing.
E) micro marketing.

Correct Answer:

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