Multiple Choice
Kooky is a company that sells clothes.It has two brand names, Kooky and Kooky Kid.Each of these brands caters to the needs of two dissimilar market segments.There are varied strategies and products for the dissimilar groups.This is called:
A) differentiated segmentation.
B) behavioural segmentation.
C) geodemographic segmentation.
D) undifferentiated segmentation.
E) concentrated segmentation.
Correct Answer:
Verified
Correct Answer:
Verified
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