Multiple Choice
Cecilia grew up in a poor neighbourhood, so her main concerns are security and safety.She believes in conserving every penny and diligently collects coupons and discount vouchers.She does not indulge in luxuries and is a cautious consumer.Cecilia is uncomfortable with new technologies and is loyal to her favourite brands.Under the VALS classification, Cecelia would be a(n) :
A) survivor.
B) believer.
C) thinker.
D) striver.
E) experiencer.
Correct Answer:

Verified
Correct Answer:
Verified
Q8: Value is a popular positioning method because
Q9: Which of the following holds true for
Q11: Which of the following holds true for
Q12: A juice packaging company develops packaged juices
Q14: Kooky is a company that sells clothes.It
Q15: Explain the concentrated segmentation strategy.
Q16: An automobile ad appeals to the rebel
Q18: Entrepreneurial start-up ventures often benefit from using
Q40: Self-value is the image people have of
Q75: Explain loyalty segmentation.