Multiple Choice
A company conducts a SWOT analysis to establish what its strengths and weaknesses are and what opportunities and threats exist before it moves into a more mature market.Which stage of the Segmentation-Targeting-Positioning process is the company currently in?
A) identifying and developing a positioning strategy
B) establishing an overall strategy or objectives
C) identifying segmentation bases
D) evaluating segment attractiveness
E) selecting a target market
Correct Answer:
Verified
Correct Answer:
Verified
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