An Up-And-Coming Businessman Buys a Certain Brand of Apparel

Multiple Choice

An up-and-coming businessman buys a certain brand of apparel.This brand is associated with the image of an individual who values exclusivity and sportiness, which is the kind of person the businessman would like to be.This is an example of:

A) self-concept.
B) ideal point.
C) self-value.
D) lifestyle.
E) self-morals.