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    Exam 8: Product, Branding, and Packaging Decisions
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    The Buyers Who Want to Be the First to Have
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The Buyers Who Want to Be the First to Have

Question 117

Question 117

Multiple Choice

The buyers who want to be the first to have a new product or service are called:


A) lead users.
B) laggards.
C) early adopters.
D) first movers.
E) innovators.

Correct Answer:

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