The First Step in the Development of New Products Is

Multiple Choice

The first step in the development of new products is to:

A) develop visual images of what the product would look like.
B) develop brief written descriptions about the working principle of the product.
C) present an idea to potential buyers to obtain their reactions.
D) develop new ideas by either internal research or market survey.
E) conduct in-depth interviews to test the concept of the new product.