Ronen, a Chef at a Hotel, Has Developed an Idea

Multiple Choice

Ronen, a chef at a hotel, has developed an idea for a new dish.The owner of the hotel is impressed with the new recipe and asks all the chefs at the hotel to practise making the new dish for three months until they can reproduce the recipe with the exact taste the owner is looking for.The chefs also test the dish on other hotel staff before introducing it to customers.The method of idea generation being used by the owner is:

A) brainstorming.
B) internal research and development.
C) customer research.
D) licensing.
E) reverse engineering.