A Car Manufacturing Firm Is Experiencing a Decline in Sales

Multiple Choice

A car manufacturing firm is experiencing a decline in sales for a model that it released during the 1990s.At this stage, the firm should focus all its marketing efforts toward:

A) producing new variations of its product.
B) increasing the number of users and the frequency of use for its product.
C) developing new uses for its product.
D) altering the appearance of its product.
E) targeting a particular segment of brand loyalists.