The Category of Innovators Differs from the Category of Early

Multiple Choice

The category of innovators differs from the category of early adopters in that early adopters:

A) help the product gain market acceptance by spreading positive word of mouth.
B) enjoy taking risks and are not price sensitive.
C) want to be the first on the block to have a new product or service.
D) tend to enjoy novelty and purchase a product after careful review.
E) are regarded as highly knowledgeable as they keep themselves well informed about the
Different product categories.