Multiple Choice
A new car entered the market with great success.Positioned as a sports car with supercar performance, it has shattered the lap times of the fastest cars in the world.Customers primarily looking for speed and excitement are the target market.Speed and excitement constitute the:
A) augmented product.
B) product mix.
C) customer lifetime value.
D) brand.
E) core customer value.
Correct Answer:

Verified
Correct Answer:
Verified
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