Brad Loves Playing Video Games

Multiple Choice

Brad loves playing video games.He is a Sony customer and used PlayStation 2 for a long time until PlayStation 3 came out.He bought a PlayStation 3 the day it came out.He loves Sony's video game products so much that he now buys only Sony products.This is an example of:

A) brand association.
B) brand awareness.
C) brand loyalty.
D) brand personality.
E) perceived value.