Multiple Choice
The strategy of naming a product by using a combination of a corporate name and an individual brand name to distinguish a firm's products is called a:
A) corporate and product line brand.
B) individual brand.
C) family brand.
D) home brand.
E) public brand.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q23: A car company uses the tag line
Q28: A company markets a fairly wide variety
Q29: Royals manufactures clothing for men, women, and
Q30: Which of the following is a contractual
Q31: Explain how brands add value for both
Q32: A company that specializes in making sports
Q34: Brad loves playing video games.He is a
Q35: Many consumers are familiar with the brands
Q36: Brands enable customers to differentiate one firm
Q63: Explain why packaging is important for retailers.