Perfume Makers Usually Use Elaborate and Expensive Advertising Campaigns to Create

Multiple Choice

Perfume makers usually use elaborate and expensive advertising campaigns to create strong brand imagery for their perfumes.The cost of producing perfumes is relatively low, but customers are ready to pay high prices because they believe that the perfume is worth having.This is an example of:

A) brand association.
B) brand awareness.
C) brand loyalty.
D) brand personality.
E) perceived value.