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    Exam 9: Product, Branding, and Packaging Decisions
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    A Product Sold Without a Brand Name, Typically in a Commodities
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A Product Sold Without a Brand Name, Typically in a Commodities

Question 35

Question 35

Multiple Choice

A product sold without a brand name, typically in a commodities market, is called a:


A) national brand.
B) generic brand.
C) store brand.
D) home brand.
E) public brand.

Correct Answer:

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