High Flier, a Clothing Line, Acquired a Music Company and Entered

Multiple Choice

High Flier, a clothing line, acquired a music company and entered the music retail industry.Since High Flier was known in the market for its high quality, it hoped that perception would carry over to its new product as well.This is an example of:

A) cobranding.
B) brand equity.
C) brand licensing.
D) brand extension.
E) brand dilution.