Multiple Choice
Richardsons stocks cheese, exotic wine, and fancy chocolates.Recently, Richardsons also started selling orchids and perfume.How has Richardsons changed its product mix?
A) It has changed the number of stock keeping units.
B) It has added new product lines to increase product mix breadth.
C) It has deleted product lines to decrease product mix breadth.
D) It has changed the product category.
E) It has changed the brand orientation.
Correct Answer:
Verified
Correct Answer:
Verified
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