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When Executives at GreatBuy, an Electronics Consumer Goods Store, Noted

Question 57

Multiple Choice

When executives at GreatBuy, an electronics consumer goods store, noted flat sales and declining profits, they decided to remove products that were not selling well.In this example, GreatBuy:


A) changed the number of stock keeping units.
B) increased product line depth.
C) decreased product line depth.
D) changed the product category.
E) changed the brand orientation.

Correct Answer:

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