James Goes to the Market to Buy a Duffle Bag

Multiple Choice

James goes to the market to buy a duffle bag.When James last bought a duffle bag, it cost him $74.99, a price he was comfortable with.Now he finds that it costs $99.99 and finds the price too high.This is an example of:

A) everyday low pricing.
B) external reference price.
C) high/low pricing.
D) market penetration pricing.
E) internal reference price.