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A Company Sells Shoes at a Price Somewhere Between the Regular

Question 8

Multiple Choice

A company sells shoes at a price somewhere between the regular, nonsale price and the deep-discount sale prices that its competitors may offer.This is an example of:


A) everyday low pricing.
B) external reference price.
C) high/low pricing.
D) market penetration pricing.
E) internal reference price.

Correct Answer:

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