Marketers at Organizations Engaged in Price Competition

Multiple Choice

Marketers at organizations engaged in price competition:

A) are more concerned about knowing competitors' prices than marketers in organizations that are engaged in price competition.
B) are not concerned about the prices of competing brands.
C) need competitive price information to make sure that their products are priced at approximately the same level as the prices of competing brands.
D) do not employ comparative shoppers to help them gather information regarding the prices of competing brands.
E) experience high levels of price instability.