Bundle Pricing Is Perceived to Be of Value by Customers

Multiple Choice

Bundle pricing is perceived to be of value by customers because:

A) they reduce or eliminate the use of frequent short-term price reductions.
B) they prefer buying a combination of products in a single transaction, which saves time, effort, and money.
C) the companies selling the products can sell them at a lower price because their costs of packaging are lower.
D) the prices are coordinated with advertising or sales promotions.
E) they can purchase items that are consumed frequently in larger quantities.