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    Foundations of Marketing Study Set 3
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    Exam 12: Pricing Concepts and Management
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    If PepsiCo Sets Its Twelve-Pack Price to Match the Price
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If PepsiCo Sets Its Twelve-Pack Price to Match the Price

Question 4

Question 4

Multiple Choice

If PepsiCo sets its twelve-pack price to match the price charged by Coca-Cola, Pepsi is using pricing methods?


A) demand-based
B) cost-based
C) reference
D) competition-based
E) psychological

Correct Answer:

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