To Gain Market Share, When Hyundai First Entered the U

Multiple Choice

To gain market share, when Hyundai first entered the U.S. car market it did so with a comparatively low pricing strategy. One of the negative side effects of making this pricing decision is:

A) absence of product trial by the target market.
B) difficulty raising the prices later.
C) a high return on investment level affecting tax balances owed.
D) poor survival chances.
E) higher developmental costs.