Multiple Choice
Karla tells Jeff that she likes his team's idea about new shock-resistance running shoes but wants him to consider some figures regarding anticipated sales, costs, and resulting profits. To which of the following stages of the new- product development process is she asking Jeff to proceed?
A) Idea generation
B) Business analysis
C) Commercialization
D) Test marketing
E) Screening
Correct Answer:
Verified
Correct Answer:
Verified
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