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Marketers of a Particular Brand of Ice Cream Have Decided

Question 112

Multiple Choice

Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They intend to do so by letting the product decline without changing their current marketing scheme. This method of deletion is called:


A) gradual termination.
B) immediate drop.
C) screening.
D) phase-out.
E) run-out.

Correct Answer:

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