Walmart Sells Numerous Products, Including Packaged Food, Produce, Automotive Maintenance

Multiple Choice

Walmart sells numerous products, including packaged food, produce, automotive maintenance services, eyeglasses, clothing, and toys. Walmart advertises itself as a store where "we save people's money so they can live better," focusing on its low prices as the customer's most important need. Walmart's advertising appears to use a(n) strategy to a market that is .

A) undifferentiated; homogeneous
B) undifferentiated; heterogeneous
C) differentiated; homogeneous
D) homogeneous; differentiated
E) heterogeneous; undifferentiated