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    Foundations of Marketing Study Set 3
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    Exam 5: Target Markets: Segmentation and Evaluation
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    Intuition and Expediency Are Primary Characteristics of the Sales Forecasting
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Intuition and Expediency Are Primary Characteristics of the Sales Forecasting

Question 195

Question 195

Multiple Choice

Intuition and expediency are primary characteristics of the sales forecasting method of .


A) surveys
B) executive judgment
C) cycle analysis
D) market tests
E) industry indicators

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