Multiple Choice
TimeWarner Cable uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following segmentation variables is being implemented by this ?
A) Demographic variable
B) Geographic variable
C) Psychographic variable
D) Product-related variable
E) Education variable
Correct Answer:
Verified
Correct Answer:
Verified
Q9: Tiffany's markets its exclusive jewelry and gifts
Q14: Estimating the cost of entering a market
Q15: Lifestyle analysis focuses on people's activities, interests,
Q15: In order to be considered a market,
Q41: Population density and city size are _
Q46: The ways in which customers use a
Q54: Compare and contrast the concentrated and differentiated
Q78: If Georgia-Pacific, a producer of home siding,
Q80: Micromarketing is<br>A) a market segmentation approach in
Q177: There are only two basic strategies for